Creating A Real Estate Video: 7 Steps For A Successful Sale
By: John Garcia | Date Posted: November 25, 2022
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The real estate market is competitive, and anyone selling a home wants to do everything possible to stand out. Creating a real estate video is one way to make our listing stand out from the rest. When done well, a real estate video can help us sell our home faster and for the best price. This article will discuss seven effective steps to help us create a successful real estate video. By following these seven steps, we can create a video that will showcase our home in the best possible light and help us close the deal. So, without further ado, let’s get started!
7 Effective Steps to Create a Real Estate Video that Helps Sell Your Home
Step 1: Get Started by Brainstorming Yourself!
One of the best ways to start creating a real estate video that helps sell your home is to brainstorm what we want to include in the video. When brainstorming, we need to think about what makes the property special and what would appeal to potential buyers.
Is there a beautiful view? Is the property in a great location? Is the home newly renovated? Whatever the selling points are, make sure to feature them in our video! This will help us determine the video’s overall direction and what visuals and messages we want to communicate. Once we have a clear vision for our video, we can start putting together the pieces to make it come to life.
Step 2: Storyboarding or Scriptwriting
One of the most critical aspects of creating a successful real estate video is having a clear, concise, and informative story. This can be achieved by storyboard or script writing before we start filming.
When scriptwriting or storyboarding a real estate video, there are many elements to consider. The most important thing is to focus on the property and highlight its best features. We’ll also want to consider who our audience is and what they’re looking for in a property.
Are they first-time home buyers? Families? Investors? Once we know who we’re targeting, we can begin crafting a story and planning the shots & scenes that will bring life to our real estate video.
In addition, we also need to consider the overall tone of the video as it will go a long way in determining how our audience perceives the property and then makes an informed decision to purchase our property.
Step 3: Decide on the Type of Real Estate Video
The type of real estate video we create will vary depending on the type of home and the audience we are trying to reach.
If we are selling a luxury home, we will want to create a video showcasing the property’s high-end features and amenities. On the other hand, if we are selling a more modest home, we will want to create a video that highlights the home’s key selling points in a more relatable way. No matter what home we sell, the goal is to create a real estate video that will capture our audience’s attention and help sell our home.
Step 4: Start filming!
When filming our real estate video, there are a few key things to keep in mind that will help us sell our home. Let’s look at some of them:
- We must highlight the key features of our home that will appeal to buyers – such as the number of bedrooms, the kitchen, and the outdoor space.
- We’ll want to highlight any unique amenities or selling points, such as Cafes, Shops, that will make our home stand out from the competition.
- Ensuring the video is well-lit and shot at a flattering angle as buyers want to see our home in its best light! The “golden hour” for filming our video would be the early morning hours, shortly after the sun shines, or close to the end of the afternoon, as the sun goes down.
- Keeping the video short and sweet since no one wants to watch a long, drawn-out video about our home.
Step 5: Collect B-roll shots of the house.
The most successful real estate videos always contain beautiful b-roll shots and footage of the house, which will help sell the house to potential buyers.
B-roll is supplemental or alternative footage intercut with the main shot, making the video more visually stimulating. B-rolls allow potential buyers to see the house in a more realistic light and get a better feel for the property and its features. As a result, when creating a real estate video, it is critical to collect b-roll shots and footage of the house to grab the interest of potential buyers and ultimately help sell our home.
Step 6: Edit the video
Editing is an integral part of creating a successful real estate video. A well-edited video can showcase a property in the best possible light. When video editing is done using online video editing software, it makes the video more appealing to potential buyers.
There are a few crucial things to keep in mind when editing a real estate video. These include: choosing the right shots, including helpful and informative footage, editing out any unnecessary footage, keeping the video short and sweet, and ensuring the video flows well. Furthermore, we can add a professional touch and enhance the mood of the video with music and/or voice-over.
By following these video editing tips, we can create a real estate video that is informative, professional, and successful at the end of the day.
Step 7: Promoting Your Video
Finally, if we’ve created a great video, it’s time to promote it and begin our marketing campaign.
One of the best ways to promote our video is to post it on major real estates websites like major real estate websites likerealtor.com, realestate.com.au, and Zillow.com. In addition, we can also share it on popular social media platforms like Facebook, YouTube, Instagram, and Twitter.
By posting our video online and tagging it with relevant keywords, we can make it more visible to potential buyers, which could ultimately help sell our home faster and get top dollar for it.
Final Word
Creating a real estate video is a great way to sell our home. We can showcase our home in a positive light and reach a larger audience than we would with traditional methods. By following these seven steps, we can create a successful real estate video, and we’ll be one step closer to selling our home.
Thank you for reading!
