How to Grow Your Home Renovation Business?

By: John Garcia | Date Posted: July 31, 2022

The home renovation industry is a booming market with much room for growth. There are many people right now who are building beautiful homes and commercial spaces but have not yet found the time to set up a business.

With the housing crisis, there’s never been more demand for renovations so if you want to get your name out there, renovating homes is an excellent option. Home renovations can be both lucrative and personally satisfying for those who enjoy them.

You need to know that a home renovation business is a lot of work. It would help if you were prepared for the future because success in this field will require a lot of long days and hard work.

4 Ways for Home Renovators and House Flippers to Advertise Their Business

  1. Ensure You Have a Website and Google My Business Page

If you are a home renovator or house flipper, you must have a website for your business. You want to make sure that potential clients can find out about the kind of services that you offer. It is also essential to link your business website to Google my Business so people can find your company on their mobile phones.

These days, people are using their mobile devices when they search for things, and it is essential that they can easily find your business through this platform. A website is an excellent way for potential clients to get in touch with you.

You want to be able to display important information that is relevant to your industry as well as photos so that people can easily find you on Google. People will use search engines more often than social media platforms, and you must keep this in mind when developing a website.

  1. Show off Before and After Photos on Social Media

One thing you will want to do is show off the work that you have done through social media. You can use Facebook, Twitter, and Instagram to show people what your business can do as long as you stay professional. If you use social media platforms, you must make sure they are relevant to your industry.

Many platforms are used in this industry, so choose one or a few and stick with them. Don’t constantly change because that will not help your business at all. They were showing work before and after is a great way to attract new clients.

People love to see how your work can change something from a bland-looking room into something modern and beautiful. Pictures are worth a thousand words, so you must use them to your advantage. You also must make sure you post regularly on social media and respond quickly when people get in touch with you. It will make them feel like they have an actual conversation with your business.

  1. Send Postcards to Prospective Clients

Another way for you to attract new clients is by sending direct mail postcards to prospective clients. It is a great way to introduce yourself and your business and shows that you are serious about what you do.

If someone receives a postcard from your business, they will know that you are serious about marketing and will most likely contact you if they need anything done shortly. Sending out postcards is a simple way to get your name out there and build a professional network of clients.

Postcards are great because they are simple to order and can be sent out quickly. You can have a designer create a logo for your business and have them added to the postcard.

It will show people that you are serious about your business. Another great thing about postcards is that they are cheap and easy to send, so you won’t worry about spending too much money on advertising.

  1. Publish Video Reviews from Happy Clients on Your Websites

Another way that you can build your business is by publishing video reviews from happy clients on your websites. You will want to ensure that the videos are short, sweet, and to the point.

Potential clients want to know about the services you offer and see images or videos of what you have already done for other clients. You can also use these videos to promote future projects, so when people watch them, they will be aware of other things your company has done in the past.

The following are ways how to obtain video reviews from clients;

The following are ways how to obtain video reviews from clients

  • Get a professional high-definition video camera.
  • Always talk to your clients when they are in the home you are working on. It helps if you are upbeat and make them feel as though you are genuinely happy to be there.
  • Ask your clients if they would mind talking about the project and giving you a quick review of their experience.

Steps on How to Publish the Video Reviews on Your Website

Step 1: Have someone edit the video so you don’t have to do all of it. Editing this video professionally will help you understand what audiences want to see.

  • Make sure the video is engaging and professional. You want to make sure that potential clients take the time to watch it and pay attention.
  • Remember, always be upbeat when giving interviews for a video like this because you want your clients to enjoy working with you.

Step 2: Upload the video to your website and set it to play on every page.

  • When it comes to this, you want to ensure that you upload a professional-looking video with clear audio so that people can hear what is being said.
  • Don’t worry if the video is a little longer because you can always cut it down later. You will have an opportunity to edit the video, so have someone help you with editing too.
  • Make sure you put in your contact information so that people can find you quickly when interested.

Step 3: Post it on social media as well

  • You also want to post this video on YouTube, Facebook, Twitter, and Instagram. Keep in mind that if you put the video on YouTube, Facebook, and Twitter, it is being shared with people with a professional platform to listen.


Social media videos are an excellent way to promote new services and make a name for your brand. You want to make sure you are professional when placing these videos on social media because it is highly likely that you will be contacted by people who need your services.

They are more likely to contact you if they like what they see on your website. You now know why social media is essential in this industry and other industries, so keep this in mind when future decisions arise.

Thank you for reading!


John is the founder and chief editor of Homienjoy. With over 15 years of experience in the home improvement industry, John is passionate about helping homeowners confidently tackle their projects. Holding a civil engineering degree and working as a contractor, project manager, and consultant, John brings a wealth of knowledge and expertise to the Homienjoy community.

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